Bed Bath & Beyond Introduces Children’s Home Furnishings Brand

As it continues development of private labels, Bed Bath & Beyond has launched its first children’s furnishings own brand, Marmalade.

The exclusive collection is said to be a stylish and fun assortment of well-priced and good quality kid’s furniture and décor designed to transition from toddler through tween use.

The Marmalade collection encompasses furniture, lighting, rugs, wallpaper and decorative accents. It mixes sophisticated and classic silhouettes with bold patterns, eclectic prints and vibrant color schemes, the company stated, all enhanced by playful details, cohesive layers and retro-cool elements. The brand draws style inspiration from urban, mid-century, global and traditional design influences.

The Jensen collection arrives as a contemporary take on mid-century modern design featuring subtle colors with contrasting details. The Kingsley collection features well-established silhouettes elaborated by details such as gingham-lined dresser drawers, refined hardware and novel finishes. The Ellis collection is informed by classic yet imaginative design details. Whimsical upholstery pieces, teepees, wallpaper and pillows, all in jaunty prints, round out the collection.

Marmalade emerges as the third of six planned Bed Bath & Beyond private label brands. Prices start at $14.99 for decorative accessories and $79.99 for furniture pieces. The collection is rolling out online and to select Bed Bath & Beyond and buybuy Baby stores, and has launched online as well at One Kings Lane.

“We are beyond excited to bring Marmalade to life and into the homes of our customers who desire to outfit their little one’s space with just as much style and care as the rest of their home,” said Debbie Propst, Bed Bath & Beyond chief brand officer. “This collection encourages curiosity and creativity to be present throughout the home design. With Marmalade, we are providing customers with the pieces necessary to create a space for their children that is functional, fun and uniquely their own.”