Bed Bath & Beyond Launches One Kings Lane Private Label Furniture

In a second private label home furnishings launch, Bed Bath & Beyond has introduced the One Kings Lane Open House collection.

The new private label draws from the cachet of the company’s upscale One Kings Lane retail business. The intent in rolling out the own brand is to bring One Kings Lane’s design point-of-view to the Bed Bath & Beyond customer in a new way. Consumers can shop the collection on both bedbathandbeyond.com and onekingslane.com. In spring 2020, the collection will move into stores and expand into additional product categories.

Bed Bath & Beyond characterized One Kings Lane Open House as a chic and livable collection of richly detailed furniture and home décor pieces at accessible prices. It mixes traditional and modern styles. The collection ranges from large-scale sofas, tables and bookcases to accent seating, mirrors, wall art, lamps, rugs and throw pillows.

Prices for One Kings Lane Open House items range from $34.99 for decorative accessories to $1,199.99 for furniture pieces, and shoppers can apply many of the coupon and other promotional discounts Bed Bath & Beyond offers in purchasing from the collection.

“The collaboration with Bed Bath & Beyond allows One Kings Lane to share the brand with a new audience of customers and design enthusiasts,” said Debbie Propst, One Kings Lane president and Bed Bath & Beyond chief brand officer. “One Kings Lane Open House is a wonderful, new level of sophistication and worldliness for Bed Bath & Beyond. It provides customers with a refined assortment of furniture and accessories for the home unlike anything we have had before. The collection features product with the same polish and panache of high-end home furnishings but at down-to-earth prices, allowing both of our customers to curate their own designer looks affordably and easily.”