Bed Bath & Beyond Opens Beyond Store In Brooklyn

Bed Bath & Beyond has officially opened its Beyond at Liberty store concept, a unique shopping venue in Brooklyn’s Sunset Park neighborhood that HOMEWORLD BUSINESS® featured in the magazine’s January 2 issue.

Beyond, first debuted in early December and housed in the Liberty View Industrial Plaza, a mixed retail, commercial and industrial building on the Brooklyn waterfront, houses four company banners under one roof: Bed Bath & Beyond, Face Values, buybuy Baby and Cost Plus World Market. By combining the four retail and various other elements under the Beyond at Liberty umbrella, Bed Bath & Beyond set out to create a fun and productive shopping destination for the entire family, the company asserted. Beyond incorporates a variety of dining options including a full-service restaurant and will host live events such as cooking demonstrations, kid-friendly activities and product sampling.

The Beyond operation also offers consumers services that the company characterized as inspirational, including digital interactive shopping tools and The Beyond Room, where they can work with in-house experts providing personal shopping, registry creation and decorating services.

Beyond visitors will experience a variety of expanded product options and other business enhancements. For example, the namesake store in the Beyond complex provides support for the local design community and some unique available items as part of a Born in Brooklyn department that is exclusive to the Sunset Park location. In addition, the store features a Drapery Design Gallery and a Technology Shop that presents a connected home experience.

Face Value, which operates as Harmon in some other locations, offers beauty advisors and makeup stations in-store as well as the Blow In Blow Out Bar, where professional stylists await to wash and arrange shopper hair. Just steps away, buybuy Baby houses a registry department, a nursery design center, a book department with a reading/activity area and a stroller and car seat showroom. Cost Plus incorporates an expanded line of consumables, including items produced in Brooklyn, and room vignettes offering customers furnishings solutions for small-space urban living.

“We are thrilled to open Beyond at Liberty View in the thriving and dynamic Sunset Park community and offer our customers a unique shopping destination featuring a broad assortment of products and outstanding customer service that is common to all of our brands,” said Barry Feld, Cost Plus World Market CEO, who helped spearhead the project on behalf of Bed Bath & Beyond. “We are also excited to be opening our first full Cost Plus World Market store experience in Brooklyn, and to be part of this growing and diverse neighborhood.”

For more on Bed Bath & Beyond, see the January 2, 2017, issue of HOMEWORLD BUSINESS®.