As part of a phased initiative, Bed Bath & Beyond plans to reopen more stores and further expand store fulfillment services across North America.
By June 13, Bed Bath & Beyond plans to reopen approximately 600 additional stores to the public, including about 500 Bed Bath & Beyond, 50 Christmas Tree Shop and 50 Cost Plus World Market stores in the U.S. With the inclusion of buybuy Baby and Harmon Face Values stores, which have remained open to serve essential infant, health and personal care needs, the initiative would mean that about half of the company’s total store fleet would be open to serve consumers.
The company also plans to expand contactless curbside pickup services to approximately 1,350 stores in total. Consumers will have contactless curbside available at about 90% of the company’s total store fleet across the U.S. and Canada.
The company will also bring 11,000 employees back from furlough. Although the company continues taking a measured approach to reopening stores, Bed Bath & Beyond expects around half of its namesake and other stores to remain closed to the public through June 13. With the decision to further extend temporary store closures, Bed Bath & Beyond will also extend the furlough of the majority of store and a percentage of corporate employees until at least June 13.
Mark Tritton, Bed Bath & Beyond president and CEO, said, “We continue to respond to the COVID-19 situation with measured, purposeful steps to help keep our people safe and our customers served. We recently launched our Store Safety Plan and are guided by our medical team and national, state and local guidance to help ensure customers can shop with us confidently. Customers across North America are already taking advantage of the ease and convenience of buy online pick up at store and contactless curbside pickup, and we’re delighted to roll out these services to over 1,000 store locations, as well as welcoming customers back into hundreds of our stores again as we start to re-open across the U.S. and Canada.”
Tritton noted that the company has witnessed “strong online engagement from our loyal customers through this period. Over recent weeks in the U.S., traffic to our Bed Bath & Beyond website and mobile app is up approximately 30% and digital sales have doubled. Customers are also responding well to the launch of BOPIS and contactless curbside pickup, with these services accounting for a meaningful percentage of our Bed Bath & Beyond U.S. digital sales in the last week, and we anticipate continued growth as we expand the service to more stores in the coming weeks. Our financial flexibility allows us to take this patient, market-by-market approach, while we invest in rebuilding our business and introducing new services for our loyal customers.”