A new study from Bed Bath & Beyond dubbed “Enjoy the Present” suggests that consumers in the United States are ready to try new ways of celebrating the holidays.
Indeed, 54% of respondents said they are establishing new traditions to make sure the season proceeds merrily at home.
The study indicated that 67% of consumers believe it is more important than ever to celebrate the holidays and 63% feel hope and excitement as they anticipate the season.
Key findings from the study include:
- Half of consumers said they are excited to have a reason to stay at home this holiday season instead of going out, with Millennials, at 61%, the most excited to celebrate domestically.
- Holiday decorating started earlier this year for 22% of respondents and 29% stated that they will be more ambitious in bedecking efforts than they have been in the past.
- As the holidays begin, 19% of respondents said they would cook their first Thanksgiving dinner and 15% said they would try preparing a new holiday recipe they’ve never attempted before.
- When celebrating for the holidays, 23% of respondents said they plan to take the festivities outside, with 28% saying they plan to participate with an outdoor hot cocoa bonfire.
- Two in five consumers plan to video chat with family during their at home festivities and 28% are ready to try opening gifts with family and friends virtually this year.
“The holidays are going to look different this year, but Americans are excited to be at home and determined to enjoy the present, even if that means celebrating traditions with a twist,” said Cindy Davis, Bed Bath & Beyond evp/chief brand officer and president of Decorist.