Bed Bath & Beyond has launched a new wedding registry category, Gift Experiences. In an exclusive partnership with experience platform Vebo, new and current registrants at Bed Bath & Beyond can now select and add Gift Experiences to their registry for more than 300 memorable experiences, in addition to adding items from the retailer’s product assortment.
“We’re excited to give registrants and customers the ability to purchase and add gift experiences to their registry as a part of our already robust wedding registry program,” said Rob Magarino, vp/lifestages, Bed Bath & Beyond. “We strive to provide our customers with a comprehensive registry experience, giving them the ability to register for gifts that are considered essential by couples including both traditional items like cookware and non-traditional options like experiences. Creating a registry is about building a life together and with the inclusion of experiences, we can help couples create everlasting memories at home and beyond.”
To ensure registrants can find the right experience for their personality, eight different personas were created. The gift experiences platform has sub-categories including for travelers; thrill seekers; culture buffs; outdoor explorers; wellness enthusiasts; foodies; fitness fanatics; and artsy couples.
“Bed Bath & Beyond is a market leader and continues to differentiate in their offerings for guiding customers through celebrating major life events from moving into a new home to registering for a wedding. Vebo has spent several years building partnerships with thousands of experience partners, including spas, wineries, and adventure travel companies and we are incredibly excited to bring our experience offerings to the customers and registrants at Bed Bath & Beyond,” said Cody Sudmeier, CEO and co-founder of Vebo.