Bed Bath & Beyond Unveils New Wedding Registry Platform

Bed Bath & Beyond has unveiled its new wedding registry platform called “Your Registry, Your Way.” The single-source wedding registry offering brings together traditional product essentials, gift experiences and cash funds all in one place.

The program is Bed Bath & Beyond’s new comprehensive platform to create a unique wedding registry experience using a variety of new features, tools, and services.

Services of the new registry include the convenience of registering in-store with the retailer’s registry experts, on the go with the app, or online. A Honeymoon & Cash Fund helps round out the registry with a cash fund to help the user take that honeymoon, make a down payment on a home, or use for other big-ticket items. A Gift Experiences service helps registrants add experiences to their registry like wine tasting, scuba diving, ziplining, and more. Other tools include a registry checklist, price analyzer, collection starter and thank you manager, while perks include a 20% off completion offer, bonus gifts from national brands and more.

“This new wedding registry experience highlights the comprehensive capabilities Bed Bath & Beyond has built for our registrants to create a wedding registry as unique as the couple themselves,” said Michael Krueger, interim marketing lead, Bed Bath & Beyond. “Your Registry, Your Way was created to conveniently combine alternative gifting options with traditional product essentials all-in-one place to make it easy for our registrants to create a home and life together.”