Beko U.S., a subsidiary of Arçelik, has named Zach Elkin as president, effective October 1. Elkin is directing the continued expansion of the company’s home appliance brands in North America.
Most recently, Elkin was U.S. general manager of Signature Kitchen Suite at LG Electronics, reinvigorating the company’s luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador and Gaggenau brands in the U.S.
“I am honored to join Beko U.S. at such an exciting time of opportunity and potential,” said Elkin. “As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth— achieving record sales in Q3 and significantly expanding its U.S. dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory.”