Belk Expands Branded Credit Card Program

Belk has partnered with Synchrony to introduce a new Belk Rewards Mastercard, offering consumers more ways to earn rewards.

The companies have offered a store card tied to the Belk Rewards loyalty program for more than 13 years. Now, the new Belk Rewards Mastercard offers the same benefits of the Belk store card with additional rewards on every purchase made wherever Mastercard is accepted. The card also provides additional security benefits including zero fraud liability, extended warranty coverage, purchase protection, and identify theft resolution assistance.

Customers can earn rewards faster with the new Belk Mastercard, whether they use it online or in-store. For example, for every $1 spent Belk Rewards cardholders can earn three points; Belk Rewards Premier cardholders can earn four points; and Belk Rewards Elite cardholders can earn five points. Rewards tiers are earned based on annual spend in Belk stores.

In addition, for every $1 spent on grocery and gas purchases, Belk Mastercard cardholders will earn two points. Cardholders earn one point for purchases made everywhere else Mastercard is accepted. For every 1,000 points earned, the cardholder receives $10 in Belk Rewards certificates.

“We’re at a pivotal point in Belk’s history where customers are looking for both innovation and a tradition of quality,” said Randy Whitaker, chief of stores, Belk. “This new payment option offers greater flexibility and rewards at the same store our customers know and trust.”