Belk Readies Store Investment Plan

Belk will open three new stores through the end of 2018, part of a nearly $40 million investment in store remodels, capital improvements and new store openings this year.

The first of the new stores, opening on October 11 this year, are in Evans, Georgia, located in the Mullins Colony shopping center at 4263 Washington Road. A new store will also open in Bowling Green, Kentucky, anchoring the Greenwood Mall at 2625 Scottsville Road. One additional store will open in 2018 in Hagerstown, Maryland, located in the Valley Mall at 17301 Valley Mall Road.

Belk’s new stores will include a buy online, pick up in store service, phone charging stations and a service desk at the store entrance for convenient access to services such as gift wrapping, returns and rewards card payments. The stores will offer the retailer’s line of national and private label brands, home goods as well as a wedding registry.

In 2017, Belk also plans to remodel 12 existing stores across the department store retailer’s 16-state footprint, an investment of nearly $10 million. An additional $15 million in funding will be used for capital improvements such as parking lots, paint and roofing. Belk operates 292 stores.

The remodels, capital improvements and new stores aim to continue Belk’s commitment to provide a premiere shopping experience, the company said.

“We really want to be an asset to the communities in which we operate,” said Lisa Harper, Belk CEO. “Our goal, and really, our hope, is to build lasting relationships with our customers and associates. We’ve been successful in making a personal connection between our brand and our customers. Our customers truly believe they know us and we are a part of their community; and they feel Belk is their store. We want to provide that level of personal connection in every community we enter.”