Williams-Sonoma has named Alex Bellos, the head of the company’s Rejuvenation and Mark and Graham brands, as president of the West Elm brand. He succeeds Jim Brett, who is leaving the company to take a position as CEO of J.Crew.
This is a return to West Elm for Bellos, who first joined the brand in 2008 and reported to Brett, where he served as vp/strategy and development for West Elm, from 2010 to 2013. In that position, Bellos led strategic projects, real estate expansion and operations, playing a key role in executing strategies that contributed to West Elm’s strong results.
Over the past three years, Bellos has been an instrumental leader in expanding Rejuvenation from a small lighting and house parts innovator into a lifestyle brand for the home, increasing market share and providing quality, value and service to its customers, the company said.
“Alex’s deep knowledge of the West Elm brand, combined with his success driving double-digit growth across our newer businesses, make him the right person to continue to advance West Elm’s initiatives and to lead the brand’s tenured team,” said Laura Alber, Williams Sonoma president and CEO.