Ben Gadbois, Corelle Brands

corelle brands ben gadbois

The August 17 edition of HOMEWORLD BUSINESS® revealed the 15th annual “People To Watch” in housewares during the next 12 months.

Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Ben Gadbois, Corelle Brands, President and CEO

CREDENTIALS: Ben Gadbois was named president and CEO of Corelle Brands in June. The company, which is backed by Cornell Capital, is home to the Pyrex, Instant Pot, Corelle and SnapWare housewares brands.

Gadbois, who will also sit on the Corelle Brands board of directors, brings to the position more than two decades of experience driving growth for leading consumer brands. He was most recently the global president and COO of Spin Master and previously spent 13 years in various leadership roles at Newell Brands.

WHAT TO WATCH: Gadbois will continue to lead Corelle’s strategy to more directly reach the Millennial and Gen Z consumers, as both groups are evolving into home ownership. These groups make up a significant portion of the consumer segment that have been actively seeking quality, design-focused housewares solutions for both their food storage and tabletop needs.

The company has been rolling out more direct-to-consumer programs via the Corelle Brands website in order to engage consumers. The company most recently introduced limited edition licensed glass food storage and tableware goods featuring Mickey Mouse and Star Wars, both available exclusively on the company’s website. In addition, the pop culture licenses are more relevant than ever with the Millennial and Gen Z consumer.

Gadbois is tasked with leading a company during the continued global pandemic, which has hindered the progress of much of the retail industry and housewares market. However, both glass food storage and tabletop have gained attention with consumers across the board as they continue to prep, cook and dine at home. Gadbois is in a unique position to not only lead Corelle Brands to its next level, but also serve the needs of consumers who are open and willing to purchase such goods for the home.

PERSPECTIVE: “This year, people are spending more time cooking, baking, serving meals and storing food at home than ever before and our brands are well-positioned to meet consumers’ evolving needs,” Gadbois said. “The consumer experience is at the heart of everything we do at Corelle Brands. We are always excited to hear from so many new and long-time consumers about how they have been getting creative in the kitchen with our brands over the last few months. As we embrace our next chapter of growth, we will focus on accelerating our consumer-driven innovation. We are all in unchartered territory right now, but we will come out of it and build the future together.” —Lauren DeBellis

2021 HomeWorld Business People To Watch (click on name for profile):

Janet Hayes, Crate & Barrel Holdings

Derek Miller, International Housewares Association

Samantha Rose, GIR (Get It Right)

Jay Zilinskas, Legacy Companies

Ed Vlacich, Lasko Holdings

Ben Gadbois, Corelle Brands

Joana McKenna, Walker Edison

Andreas Hansen, Plum

Marvin Ellison, Lowe’s

Chris McDonough, Corkcicle

Mark Tritton, Bed Bath & Beyond

Mike Evans, Bestar-Bush

Greg Cairo, Le Creuset of America

Pamela Stafford, Hestan Culinary

Bob Maricich, International Market Centers

Mark Rosenzweig and Mark Barrocas, SharkNinja