Best Buy To Launch Dyson Demo Experience Shops

Best Buy is rolling out a Dyson Demo Experiences section in select stores to showcase the brand’s floor care, personal care and home environment assortments.

Starting in August, about 90 U.S. Best Buy stores will feature the new Dyson Demo Experiences, dedicated spaces that let customers try out Dyson products as if they were in their own home, the company said. Dyson appliances featured in the new merchandising area include Supersonic hair dryers, cordless vacuums and air purifiers.

“Dyson is a technology brand and the innovation they put into their products needs to be seen to be believed. It’s important for customers to see it, touch it, try it, and ask questions about it,” said Kevin Balon, svp/appliances at Best Buy. “Our new partnership with Dyson checks all of those boxes, giving Best Buy customers the unique opportunity to try out their state-of-the-art products for themselves.”

The shops will have trained experts who can answer questions, guide product demos, and assist in finding the right product. The Dyson experience shop formats will range in size, from 40 square feet to about 400 square feet. There will also be an enhanced Dyson platform on BestBuy.com.

“At Dyson, we use science and technology to solve real-life problems. Through extensive research and home visits, our engineers provide the best possible product solution,” said Paul Dawson, global product development director at Dyson. “By picking up and using our machines as you would in your home, you quickly understand how technology makes them work better. We are delighted to work with Best Buy to offer this opportunity to their customers.”