Best Buy Launching Connected Fitness Collection

Wellness is becoming a more important shopper consideration and increasingly wired into consumer lifestyles, and Best Buy is launching a new collection of connected fitness products.

The new products from companies such as Flywheel Sports, NormaTec, Hyperice, Hydrow and NordicTrack, can help consumers get an exciting, personal and effective workout without leaving their homes, Best Buy maintained. Many of the products virtually connect users with fitness trainers to help them stay motivated, have fun and get the most out of their workout.

Consumers already can find the collection on, and they soon will discover a new, dedicated fitness space coming to more than 100 of the company’s stores by the end of the year. Best Buy’s Blue Shirts and In-Home Advisors will receive special training to help customers shop, understand and purchase equipment in the collection, whether in a store or in their homes. Best Buy and Geek Squad will manage delivery and installation, and Total Tech Support members will get 20% off relevant services.

The collection will complement an existing Best Buy Health, Fitness & Beauty lineup that includes everything from health monitors to fitness trackers to hair care products.

“We know there’s a growing intersection between fitness and technology, and no one knows tech like we do,” said Jason Bonfig, Best Buy chief merchandising officer. “We’ve promised our customers we’ll help enrich their lives, including their health and wellness, by using technology. This is a great example of how we’re living up to that commitment.”