Best Buy Readies December Doorbuster Promotion

Starting this Saturday, December 1, Best Buy is kicking off its “20 Days of Doorbusters” promotion.

Twenty secret doorbusters will be revealed, one each day, on this year’s must-have holiday tech, including everything from vacuums and appliances to laptops, televisions, smartphones and video game consoles. Each doorbuster is guaranteed to be the lowest price of the season, the company said.

Each doorbuster is only available on the day it’s revealed. For the first time, customers can sign up on BestBuy.com to receive a text when a doorbuster they want is revealed. Best Buy unveiled a 20 Days of Doorbusters countdown calendar, which includes a shadow and category of each doorbuster but the actual product and sale price are not revealed. Consumers can select which days they’re interested in and receive a text message that day with the specific product, sale price, and link to the deal on BestBuy.com.

Each day will include other one-day-only deals, in addition to the daily doorbuster. Almost all of the deals will be available both in stores and on BestBuy.com, the company said.