Best Buy’s 43 Chicagoland stores are sporting a fresher look and countless assortment upgrades after the retailer’s $20 million overhaul. The updated stores, along with enhanced community programs, are part of Best Buy’s renewed commitment to Chicago, company officials said.
The stores’ face-lifts cover multiple areas, from new fixtures, carpeting, lighting and paint, to new customer experiences and shopping areas in stores.
Among the highlights are expanded appliance departments that include more space for premium brands. Six stores now feature Pacific Kitchen & Home areas that offer top appliances brands and custom kitchen design options.
In addition, remodeled home theater departments are designed to highlight emerging TV display technology like 4K, UHD and curved TVs with new Sony and Samsung Experience areas. Two new Magnolia Design Centers offer premium brands and options to design and install custom home theater experiences.
Also featured are areas dedicated to the Microsoft Windows Stores, Apple shops, new Camera Experience Shops and a Dyson in-store experience.
“We want customers to enjoy the experience of shopping for technology as much as they enjoy using it,” said John Curley, Best Buy’s senior market director. “Best Buy has been a proud member of the Chicago community for more than 20 years and we look forward to serving customers for many years to come.”