In an effort to capture additional sales from female shoppers, Best Buy will launch a new line of tech accessories created by leading fashion designers including Nanette Lepore, Anna Sui and Isaac Mizrahi New York.
The three collections – which will debut Sunday, Oct. 5, at BestBuy.com and in Best Buy stores – include smartphone, tablet and laptop cases.
“We listened to our female customers who told us they are looking for more from their technology — they want style, function and changeability,” said Mary Ortizcazarin, vice president of accessories at Best Buy. “These new designer collections deliver the ability to personalize and accessorize their technology with an exclusive line from fashion designers many women trust and respect.”
The Nanette Lepore and Anna Sui collections are coming to Best Buy in partnership with the Council of Fashion Designers of America, a non-profit organization dedicated to providing professional development and scholarships for fashion designers.
The Mizrahi collection features his iconic prints: polka dots, stripes and exploded florals are mixed with vibrant hues of fuchsia, lavender and gold.
Smartphone cases are $29.99, tablet cases range from $34.99 to $39.99 and laptop cases are available for $39.99. Smartphone cases are available for iPhone 5 and 5s and Samsung Galaxy S 5; tablet cases are available for iPad Air and iPad Mini; laptop cases are available for 13-inch devices. Each collection will also have cases available for the iPhone 6 and iPhone 6 Plus in mid-October.