Betty Bossi To Make North American Debut

Betty Bossi, a Swiss manufacturer of specialty kitchen tools and gadgets, will make its North American debut at the upcoming summer markets.

The company said it will showcase over 25 SKUs at the upcoming Dallas Total Home & Gift Market, the Atlanta International Gift & Home Furnishings Market and the Las Vegas Market. Products on display at the summer markets will focus on new ideas for preparing fresh foods, creative baking and specialized kitchen gadgets.

Betty Bossi was founded in 1956. With its core competence in food writing, recipe development, and the development of innovative kitchenware, the brand has culinary know-how and in-house resources at its headquarters in Switzerland, the company said. In addition, it is the publisher of recipe books and a magazine in Switzerland, Betty Bossi Zeitung.

“I cannot overstate the strength of the Betty Bossi brand. I’m impressed with their desire for the highest quality, and they also invest heavily in recipe development, testing and consumer communication,” said Steve White, North American consultant for Betty Bossi. “I was excited to find so many innovative culinary ideas under one roof in Betty Bossi’s modern new office. The brand’s devotion to educating home cooks means that Betty Bossi can spot culinary trends faster and transform them into exciting new products. I am proud to be part of the Betty Bossi U.S. launch.”