Bialetti will be supporting the National Breast Cancer Foundation through its Illuminate Pink royalty program, which donates 10% of all Pink pan sales to the foundation. This is the third consecutive year the company is donating to the cause.
“Breast cancer is one of the leading health crisis for women in the U.S.,” said Janelle Hail, president and CEO of the National Breast Cancer Foundation. “We are very grateful for Bialetti’s ongoing financial support, which helps us educate women about life-saving techniques of early detection and provide free mammograms for the underserved.”
Bialetti Illuminate Pink sauté pans incorporate the company’s white ceramic technology. An easy-to-clean coating is paired with a heavyweight aluminum base to provide thermal properties and even heat distribution, the company said.
“Bialetti Illuminate sauté pans were created to bring light to causes that are meaningful to customers, friends and colleagues of Bialetti. We are honored to continue into our third year supporting NBCF,” said Jason Vaske, director of marketing, Bradshaw International.