Bialetti will be the premier sponsor of Chef Fabio Viviani’s “Fabio’s Kitchen,” an online cooking show, now in its second season.
“Bialetti began its partnership with Fabio in 2011, riding on his popularity as ‘Fan Favorite’ on Bravo TV’s ‘Top Chef,’ and we’re proud to see his success in each venture he takes on,” said Brett Bradshaw, co-president, Bradshaw Home. “We’re excited to be the premier sponsor for the full run of his 2018 season. We know Fabio will deliver his genuine enthusiasm for Bialetti— an Italian brand he has known and used for most of his life.”
Building on the first season of “Fabio’s Kitchen,” the second season will feature Viviani preparing his signature dishes while using Bialetti products. Additionally, each video will open with a Bialetti brand spot. There will be a total of 26 episodes, with one new video every Tuesday at 3 p.m. PDT/6 p.m. EDT beginning on Tuesday, May 1 on Viviani’s YouTube page.
“I’m very happy to have Bialetti be the premier sponsor of ‘Fabio’s Kitchen’ and introduce my audience to one of my favorite Italian brands,” said Viviani.