Bradshaw International is rolling out the new Bialetti Titan cookware line and developed a new retail merchandiser in collaboration with Bed Bath & Beyond.
The Bialetti Titan merchandiser is a high holding capacity, freestanding display with graphics, a touch and feel component and a monitor, which will play a demo video featuring Italian celebrity chef Fabio Viviani, according to the company. The exclusive cookware line, as well as the interactive displays, will hit retail throughout November.
“This has been a win-win collaboration. Working with our retail partners to create a program specifically for their customers is something that we pride ourselves in,” said Brett Bradshaw, president, Bradshaw International. “For this program, we developed an all-inclusive, robust freestanding display that is designed to fit the high-traffic aisles of each store that also serves as a way for customers to gain an interactive experience.”