BioTech Ups Inventory, Ad Budget For EdenPURE Portable Heaters


BioTech Research is increasing inventory and advertising for its EdenPURE portable heaters in anticipation of a cold winter and rising energy costs, which the company expects to create a surge in demand.

 The company has secured home improvement experts Bob Vila and Leslie Segrete as spokespersons for the new EdenPURE campaign, for which they will appear in infomercials and online to promote the heaters. “We are increasing inventory and advertising expenditures across all media as well as launching our new infomercial starring Bob Vila,” stated Julius Toth, director/product development at BioTech Research.

 The EdenPURE debuted in 2005 and has been nationally marketed and previously endorsed by the late Paul Harvey, said the company.