Birch Lane, a retail brand of furniture and home décor from Wayfair, has introduced Birch Lane Kids, a new children’s collection.
The assortment offers an updated take on traditional styles in bedroom furniture, bedding, rugs, lighting, decorative accessories and more, the company said. The initial Birch Lane Kids collection will offer an assortment of kid-centric furniture and décor, with designs highlighting organizational features, task lighting, and built-in storage. The line will offer a selection of nearly 600 products.
“We are delighted to expand the Birch Lane brand to help our customers create fun and imaginative spaces for children,” said Meredith Mahoney, founder of Birch Lane. “Until now, options in children’s furnishings at affordable prices have been very limited. Birch Lane Kids opens up a new world of possibilities in children’s furnishings and décor, making timeless style more accessible than ever before.”
Birch Lane stated that the new children’s collection offers inspirational looks at affordable pricepoints, with free shipping on orders over $49. The Birch Lane Kids collection is featured online and in the company’s new spring catalog.