BJ’s Names Seshadri VP/Digital Commerce

BJ’s Wholesale Club has added Naveen Seshadri to its omnichannel team in the newly created position of vp/digital commerce and experience.

Seshadri will focus on the continued expansion of BJ’s omni capabilities to offer members more convenience and value. He will lead digital customer experience strategy, e-commerce merchandising, digital marketing and digital insights and analytics.

He joins BJ’s from Lonely Planet where he was chief operating officer. Previously, he held senior management positions at Sears Holdings, running product strategy and analytics initiatives.

“BJ’s has made significant advancements in our omnichannel capabilities, and I’m pleased to have Naveen join our team,” said Rafeh Masood, svp/chief digital officer at BJ’s Wholesale Club. “Naveen has extensive experience in driving omnichannel transformations and his leadership will help as we work to deliver more to our members.”