BJ’s Wholesale Club has updated its mobile app including several new features, improved usability and an updated design.
The company’s app is coming up on its two-year anniversary and has more than two million downloads, and more than 200 million digital coupons clipped, according to the company.
In the brand-new “My BJ’s” area of the app, members will see the value of their BJ’s membership in one easy stop. It will show members their yearly savings, local BJ’s Gas price, gas savings earned and previous orders whether they were online or in-club. It will also show members in the My BJ’s Perks Program total awards available as well as how much more they need to spend to reach their next award.
A new Challenge gamification feature in its app will offer members new experiences and challenges for a chance to earn incentives. The challenges will help members experience everything BJ’s has to offer in a fun and unique way. Challenges will be introduced periodically and can range from visiting a sample station in club to trying a new service.
The redesign includes the addition of shoppable recipes, makes in-club services, such as checking in to pick up an online order, easier and more prominent and gives members access to a digital version of their membership card. Digital coupons will still be available in the app.
“Our members love the BJ’s app, and we’re excited to make it even more convenient to get unbeatable value how and when members want,” said Rafeh Masood, svp/chief digital officer at BJ’s Wholesale Club. “We’re making it easier for members to see the value of their BJ’s membership and bringing more excitement to the wholesale club shopping experience.”