Black + Blum Expands Box Appetit Brand

Black + Blum is expanding its Box Appetit lunch box line into its own distinct brand, and showcased the lineup at the summer edition of NY Now. Box Appetit features a range of products for adult consumers to bring their food and drink with them on the go.

“There is so much potential for the lunch box category. There are a large number of people who eat lunch at the office or their desk. The adult market hasn’t been catered to yet,” said Dan Black, owner, Black + Blum.

The line gives consumers an alternative to the “standard milky polypropylene” food container. The boxes, although plastic, are made to resemble vintage pressed enamelware. The lunch boxes and bowls feature slider dividers to separate different food elements, while the lunch pot features a removable separation level. The range features four sizes of lunch box, two sizes of lunch bowl, and a taller lunch pot.

The Box Appetit range includes products that suit many different types of foods that consumers would tote with them, such as a salad, a casserole, soup or a sandwich and chips. All of the lunch boxes are dishwasher, freezer and microwave safe, and BPA free, according to the company. The line is anticipated to be available this September.

For more on Black + Blum’s Box Appetit, see the August 17 issue of HomeWorld Business. This issue also features the annual The Players, people to watch in 2016, and the Supermarket Report.