Blendtec has promoted Brent Linde to svp/global sales and product development and Chris Georgeson to vp/retail sales.
Linde, Blendtec’s vp/commercial sales since 2014, has developed and executed sales strategies for 25 years in organizations from start-ups to Fortune 500 companies. His expertise resulted in double-digit growth for Blendtec in 2014 and positioned the company for growth in the future, according to the company. Under Linde’s direction, multiple new products were added to the existing product line, further diversifying sales channels and broadening market reach.
Georgeson, a Blendtec sales leader since 2009, has spent over a decade as a sales representative for various organizations. At Blendtec, he was most recently director of retail execution. In 2013 to 2015, he grew the retail sales demonstration team and increased overall sales, the company noted. In his new position, Georgeson leads more than 20 sales personnel and more than 200 in-store demonstrators around the U.S. and Canada.