Bliss Plans Home Spa Lifestyle Brand Expansion

Bliss is planning to launch a home spa product expansion this fall, as the company aims to position itself as a comprehensive wellness and lifestyle brand.

As part of the expansion, the company stated that it will launch more than 300 new products across several categories including high performance beauty, skin and facial care tools, color cosmetics and nails, apparel, candles and home fragrance, among others.

Bliss, which launched in 1996 and now operates 21 spa locations with products sold at several major retailers including Kohl’s, Sephora and Ulta here and abroad, aims to broaden its consumer lifestyle focus.

For the brand’s at-home beauty and personal care devices, one of the company’s goals with the collection is to replicate the performance quality that customers receive at Bliss spa locations.

“Our technicians use a variety of tools in the spa. We wanted to make our tools more appropriate for your home and easier-to-use so you can get the spa-like experience at home,” said Bliss president Mike Indursky.

As part of the at-home beauty appliance line, Bliss will offer its professional spa tools such as the Fabulips pout-o-matic lip revitalizing device and fatgirlslim lean machine, a body contouring system, both of which can be used with a range of skin care creams. A trimmer/clipper and a porefector sonic wave skin care gadget are also part of the lineup. Bliss will be launching four new products in September, with plans to expand the line seasonally.

The new Bliss collection will have a suggested retail price range of $15 for candles to $185 for skin care tools.

For more on Bliss, see the June 8 issue of HOMEWORLD BUSINESS®, which also features the 2015 Home & Small Office Furniture Report.