Blix Brings Healthy Eating Focus To Food Maker

Blix aims to address healthy living with a new appliance and a system designed to conveniently prepare a range of soups, sauces, spreads and smoothies from prepackaged but customizable ingredients.

The Blix Smart Food Maker combines two elements, the Xi machine and the single service Blix Cup. In a twist on the food processing system, Blix Cups feature built-in blades and RFID tags so the machine can read each and adjust blending.

The Xi machine retails for $199 and Blix already offers flexible subscription plans for six- and 12-cup packs starting at $7.49 per cup on myblix.com.

Smoothies available include Cherry Bomb, Matcha Glow and PB&J Power, soups include Butternut Squash, Peas & Carrots and Thai Ginger Corn and spreads include Hummus, Kale Basil Pesto and Red Pepper Hummus.

Blix founders had previous association with SodaStream and Keurig, so they have experience dealing with systems that combine a processing appliance and ingredients. Edouard Sterngold, CEO and Blix-cofounder, said the business launched in 2016 with the notion of creating a unique product that could blend food conveniently and provide consumers, particularly busy but nutritionally conscious consumers, with a helpful option consistent with their lifestyles.

In 2020, Blix will aim for national and international expansion and broaden its range of food choices as well.