Blueair Adds To Blue Pure Air Cleaner Lineup

Blueair has launched the Blue Pure Auto air purifiers, an extension of its Blue product line. Building on the functional design and efficiency of the current Blue air purifiers, the new Auto models feature the same simple one-button design and lightweight, compact package, while offering new enhancements.

The air purifiers now track and display current air quality and feature a new auto mode that auto-adjusts fan speed based on the indoor pollution levels.

“Our Blue family of air purifiers appeal to those who care deeply about their indoor environment, but don’t want to sacrifice on quality, convenience, or performance when it comes to cleaner air,” said Andy Lu, Blueair general manager, North America. “Consumers are now more mindful of their air quality than ever before and are looking for simple, worry free reassurance that their air purifier is continuously working to protect them. The new Blue Pure Auto upgrades provide an extra layer of protection without sacrificing the simplicity or aesthetic appeal synonymous with Blue.”

Designed for rooms covering 190 to 540 square feet respectively, the Blue Pure Auto range includes: Blue Pure 411 Auto ($119); Blue Pure 311 Auto ($239); and Blue Pure 211+ Auto ($299).

Key features and upgrades include: The combination particle and carbon filter uses natural coconut carbon to remove light household odors and effectively removes 99.97% of airborne particles, like pollen, dust, pet and dander down to 0.1 micron using Blueair’s proprietary HEPASilent filtration technology, the company said.

The one-touch enabled Auto mode setting takes a simple approach to air quality management. When there’s a drop in the indoor air quality, the air purifier will automatically react by adjusting fan speed to quickly remove pollutants.

In addition, the air cleaner series is available in five new premium fabric pre-filter colors inspired by the natural landscapes of Scandinavia. A hidden panel in the fabric helps keep the power cord hidden out of sight.

The Blue Pure 411 Auto air cleaner is now available for purchase in the U.S. on Blueair’s website and Amazon. The Blue Pure 311 Auto will be available at the end of the month and the Blue Pure 211+ Auto will launch in 2021.