Blueair Appoints Bobosky EVP/Sales & Marketing

Blueair has appointed Blake Bobosky executive vice president, sales and marketing, at its North American operation.

In this newly created role, Bobosky is charged with continuing to advance the U.S. growth of Blueair. He joins Blueair from Conair Corporation where he served as national sales manager of the Cuisinart and Waring divisions. The company noted that Bobosky is well versed in the home improvement, personal wellness and home appliance categories. In addition, he has served as a member of the Blueair North American advisory board for the past 18 months.

“Adding Blake Bobosky to our team, with his 20-plus years of experience forging long-term partnerships, driving revenue growth and product marketing, signals a milestone in our North American expansion,” said Herman Pihlträd, president, Blueair Inc. “In the past few years, to meet growing demand, Blueair has doubled its staff and opened two new U.S. warehouses. With Blake’s high energy and strategic direction, we will continue to increase our distribution, brand visibility and service levels.”

“This is an exciting time to be part of a global organization innovating around consumer wellness and smart home technology,” said Bobosky. “I want to be an advocate and leader in the Blueair movement where everybody deserves the right to clean air and self wellness.”