Blueair Inc. has appointed Brian Prestifilippo vp/business development at its North American operation.
In this role, he will be responsible for setting strategy and building the U.S. business-to-business model of Blueair.
Prestifilippo joins Blueair from Revlon Consumer Products Corporation, where he served as the U.S. senior director of sales. His background includes new business development and strategy, product sales, broker and distributor management, profit and loss management and people development. He has held multiple leadership positions at Revlon over the last 15 years, guiding corporate growth initiatives into new channels, directing strategic business plans and business development at key customers.
“The demand for air purifiers has grown significantly in recent years as air quality awareness has increased,” said Blake Bobosky, evp/sales and marketing, Blueair. “Consumers are more educated about the health risks posed by poor air quality in our everyday lives. Our vision is to meet increasing consumer demands for clean air. The opportunities are endless in the business to business channel.”