Blueair has established Blueair Asia (excluding China) and Blueair EMEA. Jonas Holst will lead Blueair Asia and will be located in Hong Kong, while Cecilia Liss will lead Blueair EMEA (Europe, Middle East and Africa), based in Stockholm. Both will report to Niklas Wakeus, Blueair COO.
Blueair said the new appointments and organizational changes to its sales groups reflects the company’s growth in the indoor air health and wellness markets, worldwide.
“Our air cleaning technologies have resulted in accelerated growth in demand for our products and we have responded by putting an exceptional new team in place to optimally position Blueair to leverage the expanding sales opportunities springing from developing markets, regions and upcoming new product categories,” said Wakeus.
Blueair also noted that the new team setup ensures extensive international experience is brought to both sales and marketing roles. Liss has a broad marketing, sales and operation background within the white goods industry, while Holst has worked with international sales within Blueair for several years.