Blueair Rolls Out New Fan, Air Purifier

Blueair is rolling out two new products, the Blue Pure Fan and Blue Pure 411+ air purifier, designed with allergy sufferers in mind.

The Blue Pure Fan works to clean as it cools, while the Blue Pure 411+ builds upon the success of the original Blue Pure 411 air purifier with increased performance and upgraded design features.

“Allergies affect more than 50 million people in the U.S. and while many may think they are avoiding airborne allergens by spending more time indoors, the fact is that indoor air can be up to five times more polluted than the air outdoors,” said Andy Lu, Blueair general manager, North America, adding that “climate change is making allergy season longer and more intense.”

The Blue Pure Fan uses patented air circulation technology to distribute clean, cooling air throughout the room while its combination of pre-filter fabric and main particle filter is said to remove over 99% of large particles like pollen and dust from the air. The purifying fan’s design includes customizable pre-filters available in five colors and other key features like mid-century modern legs, a handle for easy movement and one-button control.

Designed for rooms up to 185 square feet, the Blue Pure 411+ air purifier (shown below) utilizes Blueair’s HEPA Silent filtration technology to remove 99.97% of all airborne pollutants including pollen, dust, pet dander, and viruses. Enhanced design features like the magnetic cord straightener and customizable colored pre-filters allow the user to easily adapt the air purifier.

The Blue Pure Fan is now available for purchase in the U.S. online at the company’s website and through retailers including Amazon and Costco. The Blue Pure 411+ air cleaner can be purchased on the company’s site and Amazon, and will be available on other retail channels later this summer.

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