Bluemercury Opens 100th Retail Location

Bluemercury, a beauty retailer owned by Macy’s, has opened its 100th store in Savannah, GA. A grand opening event took place with the company’s founders, Marla and Barry Beck, and a ribbon cutting ceremony led by Savannah’s Mayor, Eddie DeLoach.

The store, at 110 West Broughton Street, is located in the Jacob’s Men’s Shop Building in downtown Savannah, and features a fresh and updated look, while preserving traditional architectural elements, the company noted.

Bluemercury Savannah, at approximately 2,400 square feet, marks the company’s foray into a larger store size retail format.

“We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy. Our Savannah store builds on our remarkable success in nearby Charleston, South Carolina, and we plan to add more stores to the region,” said Barry Beck, Bluemercury co-founder and chief operating officer.

The Savannah location houses over 70 leading beauty brands. Exclusive products and proprietary skin care and cosmetics brands will also be available. In addition, the new store will feature the company’s first Jo Malone micro shop, an interactive shop-in-shop that allows clients to experience Jo Malone’s full range of fragrances, creams and washes.

“As we look towards the future, our approach always starts with our customer, anchored in providing her a better, more engaging shopping experience. Bluemercury’s retail expansion will continue to enhance our core focus on that hyper-personalized customer experience,” said Beck.