Bluestar, HoMedics Form Brookstone Licensing Deal

Bluestar Alliance and HoMedics recently signed a $165 million, five-year license agreement under the Brookstone brand. The license covers a range of massage, massage chair, home environment and other select product categories.

“We are thrilled to have HoMedics as a cornerstone Brookstone licensee. Our mutual objective is to capitalize and expand upon Brookstone’s brand legacy in rest, relaxation and wellness,” said Joey Gabbay, Bluestar Alliance CEO. “HoMedics has the superior product development capabilities and the strong retail relationships necessary to fully realize the Brookstone brand’s potential.”

HoMedics plans to introduce its first collection of Brookstone licensed products at the International Home + Housewares Show in Chicago in March 2019. Products are to be selectively distributed through the retail, e-commerce and hospitality industries across the U.S., Canada and Latin America.

“Brookstone is an iconic American brand with tremendous positive consumer awareness,” said Alon Kaufman, CEO of HoMedics. “We are very excited about how the Brookstone brand can further enhance our leadership position in personal health, wellness and relaxation products by offering compelling quality products synonymous with the Brookstone brand.”