Bluetooth Slates Keynote Speakers For Smart Technology Conference

Bluetooth Special Interest Group (SIG) has slated representatives from Lowe’s, Fitbit, Google and Under Armour as keynote speakers for its second annual Bluetooth World event at the Santa Clara Convention Center in Santa Clara, CA, April 14-15.

Bluetooth World, the global conference hosted by Bluetooth SIG, focuses on how Bluetooth technology and Bluetooth smart technology are enabling the Internet of Things. The event will bring together over 700 attendees, 90 speakers and 40 exhibitors for an in-depth exploration of how Bluetooth technology is transforming the connected world. Participants can share and learn best practices, explore various growth opportunities, evaluate business models and network with colleagues across the wireless and IoT ecosystem.

“Bluetooth has become much more than what many people realize. It’s the wireless technology that is going to make the IoT a reality,” said Errett Kroeter, senior director of brand and developer marketing at Bluetooth SIG. “Bluetooth World is an opportunity to learn about the key role Bluetooth plays in IoT implementations and how companies large and small can benefit. We are excited to hear how companies like Fitbit, Google, Under Armour and Lowe’s are using Bluetooth Smart in innovative ways. These companies are at the forefront of a new age of connectivity and will provide unique insight and knowledge to conference attendees.”

Bluetooth World features a two-day, two-track (developers’ summit and technical strategy) conference format that consists of keynotes and panel discussions exploring the biggest trends around Bluetooth technology and the IoT market. Content tracks will encompass multiple industries including smart home, wearables, automotive, sports and fitness, medical, beacons, start-ups and wireless audio.

Featured sessions include: “The Long Tail of Smart Devices” from Scott Jenson, Google; “The Smart Home in Retail,” Jason Rogers, Lowe’s; “Connected Fitness Applications and Partnerships,” Chris Glode, Under Armour; “Innovative IoT Solutions for ‘Emotional Home’ and Bluetooth,” Kanwar Chadha, Binatone Global/SiRF Technologies.

Additional speakers from LG Electronics, Samsung, Indiegogo, Siemens and Nokia Growth Partners, as well as media, analysts and developers will further the conversation on Bluetooth Smart and the future of wireless connectivity.