Bluewater has launched the $1 million Challenge For Drinking Water Innovation at the Sustainable Innovation in Sport Conference in Amsterdam, Netherlands. The contest aligns with U.N. Sustainable Development Goal 6, the company said, which calls for universal access to safe and affordable drinking water for all by 2030.
Anders Jacobson, Bluewater president, said the company launched its urban drinking water challenge to encourage water entrepreneurs globally to come up with tomorrow’s solutions.
“We are driving the challenge because we believe human ingenuity can evolve, refine and develop technologies that create sustainable solutions to urban water scarcity issues,” said Jacobson. “While many sporting federations, associations and individual clubs have moved their sustainability visions forward we need to fast-track the discussion forward to concrete action harnessing existing solutions that can help stop the plague of single-use plastics,” said Jacobson.
The challenge initiative is run together with Imagine H2O, a water innovation accelerator, and 11th Hour Racing, which promotes collaborative, systemic change benefiting the health of our oceans, the company said.
The challenge’s founding partners, 11th Hour Racing and Bluewater Group, have collectively committed up to $1 million in cash awards and investment to three overall winners. The three winning startups will be honored at a special event held during Stockholm World Water Week on August 26 to 31, 2018.