BoConcept Debuts Chair In Hygge Collection

Will hygge become a household word across the United States and will consumers really interested in getting cozy Scandinavian style ever learn to pronounce it correctly?

Hygge is becoming a design principal that is gradually becoming more commonly recognized in the U.S. and derives from a notion of coziness as expressed in places such as Denmark and Norway.

The Danish furniture retailer BoConcept is applying the term to a new product launch: the Florence Dining Chair. The pressure-molded wood and veneer chair has a modern look and comes in six finishes— black, white, oak, walnut, mustered and green— but still offers comfort even for those sitting over long time periods, BoConcept asserted. A slim waist that curves up to the backrest to cradle the sitter is part of what the company characterizes as an “organic” design that provides comfort so people can linger at the table longer with family and friends.

All that hygge comes at a $269 price point per chair.