Bombay Readies Rollout To QVC

QVC’s upcoming introduction of a Bombay furnishings collection may tout much of the old, but the company has told HomeWorld Business that it has fresh plans that will essentially reestablish the brand as a dynamic contributor to mass-market, department, specialty and furniture store operations.
The QVC collection, officially debuting with a September 30 broadcast, represents the relaunch of the Bombay brand after its demise as a specialty store chain three years ago. Now a licensed product line handled by Hermes-OTTO International, owners Hilco Consumer Capital and Gordon Brothers Group plan to revive Bombay’s prospects in a range of retail settings.
QVC has its own exclusive product line under the brand, and is placing a spotlight on traditional Bombay items such the nouveau D’Orsay table collection, Asian Garden dinnerware and Montebello reverse-painted mirror. However, Bombay is ready with a full-scale collection including 250 RTA items that start at as little as $79.
Wil Hollands, Bombay’s chief merchandiser, told HomeWorld that the collection will provide appropriate product presentation for each strata of home furnishings retailing. Throughout, the collection will offer the globally inspired style that Bombay fans favor. Yet, he said, Bombay has no plans to be stuck in the past. “We started building on Bombay’s best sellers,” Hollands said. “On to that, we layered new and innovative merchandise.” In the aftermath of the QVC launch, as the full line of Bombay products rolls into retail, the innovation will become increasingly apparent.
For more on Bombay and its evolving strategy, see the September 13 edition of HomeWorld Business.