Bomshbee Tableware Expanding U.S. Market Distribution

HONG KONG— Technology and design are what drives William, Anthony and Stephen Lau, brothers that co-founded the new contemporary tableware company Bomshbee.

Founded in Hong Kong in 2018, the company has launched their collection of dinnerware, serveware, flatware and glassware into the U.S. both at retail and with an e-commerce presence. The company designs its collection in Hong Kong and it is manufactured in China.

According to the Laus, the company was inspired by their childhood, with a focus on their collective passion for intelligent design, beautiful aesthetics, elegant form and exceptional function. The brothers have all worked within the tabletop industry in various capacities before deciding to come together and launch their own company.

The collection’s aesthetic is said to be rooted in Hong Kong design influences that are clean, simple and functional. The pieces are detail-oriented with innovative forms, textures, colors and materials curated by the Lau brothers and the company’s design team.

“We like to make giftable tableware, that is unlike traditional pieces you see at market. We use porcelain, clay, various types of glass to achieve different shapes, textures and visual appeal,” said Anthony Lau. “We want our pieces to be showable pieces to collect, use and display in the home.”

According to Anthony Lau, the brothers were always inspired by design, but don’t have formal training. All have been in the housewares industry for years, with William Lau developing products for about 10 years. This new venture was an opportunity for the brothers to come together and bring their vision to life.

“We don’t have a design background but will bring our vision and drawings to our in-house designers and they will execute them. We are often inspired by our environment, so much to see driving in Hong Kong. We pay close attention to detail and make sure that is translated in all of our pieces,” said Anthony Lau.

For example, he explained how the brand achieved the unique look and texture of the Tinge porcelain collection of dinnerware. While each piece is made of porcelain, rather than the traditional white that is often seen in the market, Bomshbee infused color into its pieces. The colors, ash gray and charcoal, were added to the raw clay porcelain. The exterior of the pieces are raw and unique to the touch, while the interior has a clear glaze to make it food-safe.

The gray and white hues that are the main anchors of the brand’s collection were chosen for their simplicity as well as their modernity, both design aesthetics that the Laus feel are trending with consumers right now.

In addition, Anthony Lau said that they are thinking about adding seasonal colors to supplement the curated, neutral palette they currently have.

The Tinge porcelain collection includes dinner plates, bowls, mugs and pitchers and has a suggested retail price range of $15 to $48.

Bomshbee also has a significant assortment of glassware, which is made from various types of glass, both thick and thin, to give its assortment personality and to reflect the brothers’ design inspiration.

For example, the Angle collection of drinkware is made of borosilicate glass and shaped to resemble chemistry beakers and tubes, with attention to an angle at the lip of the glass that Bomshbee said makes for effortless sipping. On the other end of the spectrum, is the thinner Optic drinkware collection, featuring mouthblown soda lime glass. The glasses have a texture featuring the consistent vertical lines of the exterior. The glassware’s optic lines diffract light waves, giving them a unique look.

The company’s drinkware collection includes design and color options in both double old fashioned and highball selections, as well as carafes, with a suggested retail price range of $22 to $28.

All of the company’s offerings come gift boxed, as the company said it likes to make things as easy as possible for consumers.

To date, Bomshbee is carried at independent retailers nationwide, in addition to its e-commerce shop. The Lau brothers also stated they are looking to expand into additional retailers, as well as into the hospitality channel.