Bon-Ton Expands Customer Loyalty Program

Bon-Ton has expanded its customer loyalty program with its new LoveStyle Rewards.

Shoppers can now earn rewards any way they pay when they shop at Bon-Ton Stores, the company said. In addition to Bon-Ton’s current Your Rewards proprietary credit card and loyalty program, customers paying with any other tender can now earn reward cards. For example, with the new LoveStyle Rewards program, a customer who spends $200 with a third party credit card, cash, check or gift card, will receive a $10 LoveStyle rewards card. Customers who spend $200 with a Your Rewards credit card will receive a $20 rewards card.

Members may earn “Double It” rewards or earn bonus rewards based on featured categories or special events throughout the year. Customers can also “stack” their rewards cards for every $50 a customer spends. Rewards can be earned on purchases made in-store at any of the Bon-Ton family of stores, or online at one of the seven company websites, including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers.

“We value our loyal customers who shop with us,” said Kathryn Bufano, president and CEO for The Bon-Ton Stores. “We continue to make changes to create a better shopping experience at Bon-Ton. With LoveStyle Rewards all of our customers can earn rewards, any way they pay.”