Bon-Ton Names Retail Vet Tracy COO

The Bon-Ton Stores on Tuesday announced the appointment of William Tracy to the position of chief operating officer of the company, effective July 27. 

He will have responsibility for multiple areas including stores, information systems, supply chain, distribution and logistics, omnichannel strategy, real estate and human resources.

Tracy, age 61, joins Bon-Ton from Hudson’s Bay Company where he most recently served as evp/supply chain, logistics and omnichannel fulfillment, and global sourcing. His previous position with Hudson’s Bay was evp/supply chain, omnichannel fulfillment and information services.

He has had previous experience as COO at Fortunoff and Nine West Corporation and served in various senior leadership capacities at Lord & Taylor and Abraham & Straus Department Stores, which included merchandise planning, facilities and store planning, store operations, distribution and logistics, human resources and information systems. Tracy has over 30 years of retail experience, the company noted.

“We are excited to have an executive with Bill’s experience and talents join our team as chief operating officer,” said Kathryn Bufano, Bon-Ton president/CEO. “He shares my vision of optimizing technology to gain efficiency and reach our existing and new customers and improving our ability to provide fashion for the family to our customers in the most efficient and cost effective manner possible.”