Bon-Ton Names Stauffer President Of Merchandising And Marketing

Bon-Ton Stores has promoted Chad Stauffer to president of merchandising and marketing, effective immediately.

Stauffer will have responsibility leading the company’s merchandising, marketing and ecommerce strategy. Stauffer has spent ten years at Bon-Ton, most recently serving as evp/merchandising. He was previously svp/general merchandise manager of men’s, children’s and home. He previously worked at Belk Department stores as vp/divisional merchandise manager of home store. He has also held positions on the merchandise teams at Sports Authority, Kohl’s, J.C. Penney, and May Department Stores.

Bill Tracy, president and CEO, Bon-Ton, said, “We’re thrilled to recognize Chad’s contributions to Bon-Ton and proven leadership skills with this promotion. We are confident that, in this newly created role, he will drive continued execution of our merchandising and marketing strategies as our broader management team remains focused on our comprehensive turnaround plan to drive improved performance and establish a sustainable capital structure that will help us succeed long term.”

Stauffer stated, “I am excited about taking on this new role and working with our marketing and e-commerce teams to implement our key initiatives. We remain focused on building powerful merchandising assortments that meet our customers’ needs across a broad spectrum of occasions, as well as improving customer engagement through refinement of our marketing programs.”