Bona U.S. has entered into local partnerships with the NBA’s Boston Celtics and Cleveland Cavaliers. According to the company, the partnership solidifies Bona’s position as the official hardwood floor care partner of the basketball teams.
“Bona has been an integral part of NBA floors for more than a decade. From our durable Bona SuperSport Finishes and Bona CourtLines Sport Floor Paint to our hardwood floor cleaning solutions, NBA floors across the nation are Bona floors,” said Cate Vanegas, director of marketing, Bona U.S. “It’s an honor to now have a partnership with these two fantastic teams to further share the Bona story.”
Bona finishes, sealers and paints can be found on floors such as the Los Angeles Lakers, Miami Heat, Sacramento Kings, Utah Jazz and Atlanta Hawks, the company noted, adding that the technology used in the products for NBA floors is the same technology used for Bona’s residential finishes. Bona waterborne finishes are Greenguard certified for indoor air quality.
The newly branded Bona mop crew and Cavaliers entertainment teams will surprise one community organization with a gymnasium floor cleaning opportunity. In addition, during each Cavaliers home game select fans will have an opportunity for an on-court photo experience to get their picture taken on the Cavaliers court.
“As the official hardwood floor care provider of the Cleveland Cavaliers, Bona is at the very core of the Cavs being able to maintain their home-court advantage at Quicken Loans Arena with its proven hardwood floor care products,” said Kerry Bubolz, Cleveland Cavaliers president of business operations. “This matters greatly to us, as our players deserve the best playing surface and conditions possible and Bona is an integral part of that. We’re also proud and excited to have this partnership provide new opportunities for our fans and a local community gym floor as well.”