Bosworth Stars In Shopbop Holiday Campaign

Shopbop.com, a digital retailer focused on women, is launching the fourth installment of a targeted celebrity and brand ambassador holiday campaign, #HolidayHowTo with actress Kate Bosworth.

In the campaign, Bosworth will offer tips on how to holiday at home in luxe, effortless fashion, according to Shopbop. From lounging in pajamas to hosting at-home dinners, Bosworth will encourage Shopbop customers to enjoy the holiday season without leaving the front door.

The campaign spans all digital channels, inclusive of email, social media and homepage, and features an Instagram-hosted contest inviting customers to share their individual #HolidayHowTo.

Shopbop CEO, Darcy Penick said, “We are extremely excited to be launching our global #HolidayHowTo campaign with such a strong talent lineup. We feel we have cohesively chosen the perfect mix of influencers to both represent and inspire our customers, no matter where they live in the world. We love the idea of our brand ambassadors sharing their own take on how to holiday with Shopbop. The campaign captures and reflects what we at Shopbop do best, provide our customer with the strongest assortment of curated brands and products, shared through compelling, beautiful content with unrivalled service.”