Boutique Glass Brand Viterra Hires New Sales Reps

The boutique art glass brand Viterra has added to its network of sales representatives.

Nicole Tripp will handle the Southeast territory, including the state of Florida, the company noted. Pat Johnson will take charge of the brand’s mid-Atlantic territory.

Viterra is led by Jason Cui and its sales are handled by industry veteran Tony Galvin. Erica Friedman, a glass blower in her own right, oversees the creative side.

The premier collection has some 120 SKUs and it is based on European glass making techniques. It includes bowls, vases, centerpieces, platters and statement pieces, as well as candlesticks and animal figurines.

Viterra will be showing at the Atlanta Gift & Home Furnishings Market this week, and the company will have a cocktail party at its Atlanta showroom Thursday afternoon, January 14.

New art glass designs also will be featured at the Las Vegas Market and NY Now gift shows.