Brabantia Taps Longenecker As U.S. VP/Sales

Brabantia has appointed Tyler Longenecker as its new vp/sales for the U.S.

Longenecker joins Brabantia from Newell Rubbermaid.

David Slater, president/sales, Brabantia USA, said, “Tyler’s strong commercial abilities, proven track record and enthusiasm for driving growth with his customers make him the ideal candidate for this role.”

Longenecker said, “Brabantia is a major global brand that believes in creating high quality houseware products, made with integrity and in a sustainable way. We put consumers at the heart of our vision and support this with unparalleled customer service. I’m truly looking forward to increasing awareness of our brand and expanding distribution across the U.S. market.”