Bradley Smith, Cheyenne Products

cheyenne bradley smithThe August 14 edition of HOMEWORLD BUSINESS® revealed the 12th annual “Players,” people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Bradley Smith, Cheyenne Products, CEO

PLAYER’S CREDENTIALS: Bradley Smith arrived at Cheyenne Products after a long career in retail with Leslie’s Poolmart. He started there in 2002 as a real estate manager and was promoted through the ranks with progressive responsibilities, ultimately becoming the chief merchandising, procurement and supply chain officer. He left Leslie’s in June of 2016 to join Cheyenne as the new CEO and lead the company’s aggressive growth plans.

WHAT TO WATCH: Cheyenne recently opened a showroom at the Las Vegas World Market Center as it expands its product line to become a broader furnishings resource. Cheyenne changed ownership a few years ago and Smith took over the CEO post last year.

Smith noted that the challenge facing the furniture market is “trying to find the price/value equation” as companies work to determine what will prompt consumers to spend money in delivery of products. Cheyenne has been adding new furniture segments such as headboards, producing more wood-construction products and featuring accent and accessories pieces more prominently, including items such as bar carts, mirrors, and even a standing vanity with charging capacity.

At the summer Las Vegas Market, the company expanded its lineup and showcased 300 new furniture pieces to provide buyers just how it is moving to address trends with fresh design. The company also gave show participants a sense of its new branding, which includes the introduction of a new logo. The new initiatives position the ways Cheyenne has been boosting its value as a supplier.

PERSPECTIVE: With his background in retail and supply chain, Smith can help Cheyenne navigate through a challenging period for furniture suppliers, one in which growth is likely to be online. The prospects of the company will be improved by the ability to help retailers enhance online merchandising and expansion will need efficient handling. As is the case with other home décor vendors, Cheyenne’s ability to compete is no longer about winning shelf space but in helping retailers connect its products with consumers online. Vendors have to identify trends and deliver on them effectively and with style to satisfy today’s market demands.

2018 HomeWorld Business Players (click on name for profile):