Bradshaw Home Taps Into Hydration Bottle Cleaning

At the International Home + Housewares Show, Bradshaw Home unveiled its new hydration bottle cleaning kit under the Dawn cleaning brand.

The new brushes are specially designed to clean the tight spaces of hydration bottles as well as the straws that many of the bottles have, as it includes both a bottle brush and straw cleaning brush. The hydration brush features a long neck and tapered bristles while the straw cleaner features a flexible wire for easy cleaning. According to the company, combining the two products also makes it an easier add for retailers looking to cover the cleaning needs for the hydration category. The hydration bottle cleaning kit carries an MSRP of $4.99.

At the show, the company also highlighted an array of its cleaning tools under the Dawn, Clorox, Evercare, Mr. Clean and GoodCook brands.

Under the company’s Clorox brand, it highlighted the Clorox Multi-Purpose Flex Scrub Brush and Clorox Tub & Tile Scrubber. The multi-purpose flex scrub brush is an all-in-one solution for deep cleaning and reaching hard-to-clean places. The Clorox Tub & Tile Scrubber is suitable for quick touch-ups and deep cleans. They carry MSRP’s of $5.99 and $12.99, respectively.